In 2012 Double Clutch was launched with one mission, to expand the love of the NBA in the UK. To do this, we created #NBAintheUK to help drive social media engagements around the association and to give UK-based fans a place to share their thoughts.
Now, four years later Double Clutch and #NBAintheUK are expanding, for the greater good. The intiative? #NBAintheUK Associates.
#NBAintheUK is now a network of UK-based NBA fan-sites, NBA retailers and video content producers united by Double Clutch, joined by the love of the game.